Lady Gaga is planning to launch her own water brand.
The ‘Edge of Glory’ hitmaker has only just released her own perfume franchise – with the launch of her scent ‘Fame’ a month ago – but is now branching into the world of healthy living with her own brand of bottled water which she will launch with a multi-million dollar campaign imagined by her Haus of Gaga creative team.
The name and shape of the bottle is being kept secret at present.
A source told the New York Daily News newspaper: “We know that the water drink is due out in the near future. No one has seen prototypes of the bottle.
“Gaga water is something that has been in the pipeline for a few months, and now things are really gearing up to an announcement and high-profile launch.”
Perhaps Gaga is hoping her own brand of water might help her get fit, after the 26-year-old pop superstar recently admitted she had gained 25 pounds since her parents Joseph and Cynthia Germanotta opened their restaurant Joanne Trattoria in New York City.
She explained: “I love eating pasta and I’m a New York Italian girl. That’s why I have been staying out of New York.
“My father opened a restaurant. It’s so amazing … it’s so freaking delicious, but I’m telling you I gain five pounds every time I go there.”